Vlaams mensenrechten instituut
campaign design
I was tasked with designing a social media campaign for the "Vlaams Mensenrechten Instituut." The campaign, illustrated below, integrates the organization's branding into various design elements.
The campaign features a mix of illustrated designs (illustrations created by others) and media incorporating sound and animation. The concept, developed by Iwein, explores how people often articulate one reason for their actions while concealing underlying racist or discriminatory motives. ​
In the designs, part of the text is intentionally faded to represent these unspoken, hidden thoughts.
This visual technique was consistently applied across all designs, including the animation, where I used fade-in effects and added a somber, meticulous sound to enhance the emotional depth and underscore the subtlety of the underlying biases.
