I was tasked with designing air fresheners for Neckerman, expanding on a concept developed by the creative duo Arno & Angus at Lucy Agency in Brussels. Their concept, titled "Rruik je het al?" (Can you smell it?), delved into how scents can evoke memories and associations with specific places or experiences.

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The concept centered around using summer-inspired fragrances to transport users to a nostalgic summer setting. My contribution involved designing the air fresheners to align with this theme.

I incorporated Neckerman’s brand colors into the design to maintain brand consistency and infused the visual elements with a vibrant summer vibe. 

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The design features a bright and cheerful palette, with elements reminiscent of summer, such as sunny hues and playful patterns, capturing the essence of a summer experience and complementing the concept’s goal of evoking nostalgic memories through scent.