De grote verbinding
campaign + folder design
During my internship in Brussels at Lucy, I was tasked with designing a brochure for "De Grote Verbinding." The brochure aimed to inform and engage the public about this significant urban development project.
In terms of design, I incorporated clean, flowing lines that reflect the connection theme. The brochure uses a soft pink and white color palette, creating a warm and approachable feel.
​​​​​​​​Visuals like the wave pattern on the cover and soft, blended illustrations evoke nature and a sense of movement, symbolizing the flow of information and the city's transformation. The typography is bold and clear, ensuring readability, while key questions are highlighted in vibrant red boxes, drawing attention to the most important information. This structure ensures that the brochure is not only visually appealing but also easy to navigate.