During my postgraduate studies at BAS (Belgium Advertising School), we undertook a project to launch our own pop-up event, which required a comprehensive branding approach.

 

We named our pop-up "Flock," inspired by the concept of a flock of birds, symbolizing our diverse team of 24 individuals, each with unique skills and expertise.

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The name "Flock" reflects the idea of unity and collaboration, akin to how a flock of birds operates. Just as birds in a flock move together in harmony while adapting to changes and following different leaders as needed, our team worked cohesively, supporting one another and adjusting our strategies to achieve our common objectives.

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Our approach for "Flock" drew on these principles, emphasizing collective creativity and dynamic adaptation. We sought to embody the values of flexibility, synergy, and innovation, mirroring Flock Agency's commitment to creating impactful, collaborative solutions. This approach not only unified our team but also set the stage for a successful and memorable pop-up experience.

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For our pop-up, named "Flock," we aimed to create a branding that embodies a young, dynamic, and outgoing spirit, much like the ethos of Flock Agency. Our approach was inspired by the agency’s modern and vibrant style, which is characterized by fluid animations and upbeat energy.

The branding reflects the movement of a flock of birds, capturing their graceful, coordinated flight patterns. This concept is mirrored in our animation style, which features fluid transitions and lively motion to evoke the dynamic, ever-changing nature of a flock in flight.