Logo design for XsolveIT
xSolveIT is a leading company in the field of advanced printing technology, renowned for its innovative solutions and cutting-edge advancements. As a forward-thinking company at the forefront of the industry, xSolveIT needed a refreshed logo and branding to match its modern, high-tech reputation.​​
Logo and Branding Development
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My task was to design a new logo and branding for xSolveIT, replacing their outdated and non-modern previous logo.
To align with the company’s reputation for technological innovation, I crafted an abstract and contemporary logo centered around the 'x'.
This design not only represents the company’s name but also serves as a versatile graphical element that can be seamlessly integrated into various materials, such as business letters and envelopes.
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The CEO requested a dynamic yet sophisticated logo animation that adhered to the company’s existing color scheme of three primary colors. The goal was to create an animation that was lively without being overly whimsical, reflecting the company's professional and cutting-edge nature.
Logo animation
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In addition to the logo and branding, I was tasked with creating a map animation and designing xSolveIT’s new website.
For the map animation, I focused on several key animation techniques:
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Easing and Smooth Transitions: To achieve a natural, fluid motion, I applied easing techniques, such as ease-in and ease-out, which control how the animation starts and ends. This creates a smooth acceleration and deceleration of the map elements, making the transitions feel seamless and less abrupt.
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Motion Graphics: I used motion graphics to add engaging visual effects, such as animated lines and markers that smoothly appeared and moved across the map. This helped to visually emphasize important locations and data points.
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Layered Animation: By animating different layers independently, such as background elements and foreground data points, I created a sense of depth and dimensionality. This layering effect allowed various elements to move in a coordinated but separate manner, enhancing the overall visual richness of the animation.
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Map animation
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For the website design, I focused on maintaining simplicity and modernity to ensure the information was presented in a clear and accessible manner. Given the wealth of information xSolveIT offers, it was crucial to avoid design overload. The website needed to balance a sleek, modern aesthetic with functionality to keep the content understandable and user-friendly.
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he website redesign incorporated several animation principles to enhance user interaction:
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Microinteractions: These small, subtle animations were used to provide immediate feedback and improve the user experience. For example, buttons might gently scale up when hovered over, or transition effects might smoothly fade in as users navigate between pages.
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Infographic Animation: Animated infographics were employed to present complex data in a visually engaging way. For instance, charts and graphs would dynamically update, with bars and lines smoothly growing or shifting to illustrate data changes, making the information clearer and more impactful.
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Typography Animation: Text elements were animated to capture attention and highlight key messages. Text might animate in from the sides, bounce, or fade in, adding emphasis while ensuring the content remains readable and professional.
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Website design